In a groundbreaking collaboration aimed at transforming India’s sports marketing landscape, Sportzprix, a leading Indian platform for grassroots sports education and talent development, has partnered with the UAX Rafa Nadal University School in Madrid. This alliance introduces a globally recognized Master’s program in Digital Sports Marketing, tailored specifically for Indian students and sports professionals.
Bridging Global Expertise with Local Insights
Set to launch in October 2025, the nine-month online program combines Rafael Nadal’s high-performance philosophy with UAX’s academic expertise. The curriculum addresses critical areas such as sports marketing, fan engagement, sponsorship strategy, and digital influence, all through a values-driven, globally relevant education model. A unique India-focused module, co-created with Sportzprix, localizes international frameworks to the Indian sports context, covering topics like league formats, brand partnerships, digital fan behavior, and the evolution of influencer marketing in Indian sports.
Empowering the Next Generation of Sports Professionals
This program is designed for graduates, athletes, and marketing professionals seeking to upskill for careers in the rapidly expanding sports business domain. With India bidding for global events like the Olympics and the Commonwealth Games, and domestic leagues becoming more professional, the country is poised for a sports revolution. Marketing will play a central role in shaping its future. Prasad Mangipudi, Co-founder & CEO of Sportzprix, emphasized that this partnership brings world-class sports education to Indian students and professionals at the click of a button.
Flexible Learning with Global Exposure
To ensure accessibility and flexibility, the program will be delivered online, with an optional international immersion experience at the UAX Rafa Nadal campus in Madrid. This offers learners firsthand exposure to global sports business practices, preparing them to become digitally fluent and market-ready professionals.
A Shared Vision for Education and Sport
Rafael Nadal, Founder and Mentor of the UAX Rafa Nadal University School, expressed his belief in the powerful synergy between education and sport. He highlighted that while sport shapes individuals, academic grounding gives it direction and depth. The UAX Rafa Nadal University School embodies this alliance by blending education, specialization, and industry relevance, aiming to stay ahead by anticipating market needs.
Aligning with India’s Sports Industry Growth
According to a Google–Deloitte report, India’s sports industry is projected to grow to $130 billion by 2030, driven by a surge in league-based formats, digital consumption, and a new wave of sports entrepreneurship. The launch of this program aligns with national momentum, offering a timely solution to the increasing demand for skilled professionals who can navigate and lead in this dynamic sector.
Through this strategic partnership, Sportzprix and the UAX Rafa Nadal University School are investing in building India’s next-generation sports marketing workforce, equipped with the skills and knowledge to thrive in the evolving sports industry.
