In a stunning and symbolic move, the University of Michigan football program has announced the appointment of former professional football legend and Heisman Trophy winner Desmond Howard as its new Assistant General Manager. The hire marks a bold step in integrating alumni leadership into the program’s modern structure.
Howard, a Michigan icon best known for his electric punt returns and iconic Heisman pose in 1991, brings a wealth of experience from both the gridiron and the broadcasting booth. After a successful NFL career, which included a Super Bowl MVP performance with the Green Bay Packers in 1997, Howard transitioned into sports media, becoming a longtime analyst for ESPN’s College GameDay.
Now, he returns to Ann Arbor in a strategic leadership role aimed at bolstering recruiting, player development, alumni relations, and overall program direction. His appointment comes at a time when college football is rapidly evolving, with NIL (Name, Image, and Likeness) dynamics and the transfer portal reshaping the sport’s landscape.
“I’m honored and thrilled to come home and give back to a program that gave me everything,” Howard said in a statement released by Michigan Athletics. “Michigan football is built on tradition, excellence, and leadership. I’m excited to be part of a team committed to winning—on and off the field.”
Michigan head coach Sherrone Moore praised the decision, calling Howard “a bridge between past and future.” Athletic Director Warde Manuel emphasized that Howard’s insight and legacy would offer unmatched value to both student-athletes and the broader Michigan community.
Howard’s return is expected to galvanize not only fans and alumni but also recruits seeking connection to Michigan’s storied past and its ambitious future.
As the Wolverines prepare for the 2025 season, all eyes will be on how this new chapter unfolds—with one of their greatest legends helping write it.
