Derby County Football Club has been awarded the prestigious Silver Family Excellence Status for the 2024/25 season by the English Football League (EFL). This recognition highlights the club’s ongoing commitment to providing an exceptional matchday experience for families and young supporters at Pride Park Stadium.
The EFL’s Family Excellence Scheme assesses clubs across various touchpoints, including ticket purchase, matchday activations, accessibility, facilities, and family communications. The Silver status is awarded to clubs that demonstrate a high standard of family engagement, as evaluated through mystery family visits and feedback from matchday assessors.
Derby County’s efforts to enhance the family experience have been evident in several initiatives. The introduction of Rammie and Ewie’s Activity Zone in Harrison’s Hub has provided a dedicated space for families to enjoy pre-match activities such as face painting, table football, and meet-and-greet opportunities with the club’s mascots. Additionally, the implementation of green wristbands for children has improved safety measures, allowing parents to write contact details and seat information, ensuring a secure environment for young fans.
The club’s focus on continuous improvement is reflected in the positive feedback received from the EFL’s assessment. The report noted that Derby County’s family engagement has significantly improved from the previous season, placing the club among the leaders for family excellence in the EFL. This achievement underscores the dedication of the club’s staff and their passion for creating a welcoming atmosphere for families.
Derby County’s recognition as a Silver Family Excellence club places it alongside other EFL clubs that have demonstrated outstanding family engagement. This accolade serves as a testament to the club’s ongoing efforts to foster a family-friendly environment, ensuring that young supporters have a memorable and enjoyable experience at Pride Park Stadium.
As the club continues to prioritize family engagement, supporters can look forward to further enhancements in the matchday experience, reinforcing Derby County’s position as a leader in family excellence within the EFL.
