Ohio State head coach Ryan Day is making national headlines after orchestrating a bold $12 million maneuver that is shaking up the college football landscape. In an aggressive push to reclaim dominance in the Big Ten and contend for a national title, Day has not only secured a record-setting recruiting class but also flipped multiple five-star prospects from powerhouse programs, sending a ripple effect across the FBS.
The $12 Million Strategy
Sources close to the program confirm that the $12 million investment, backed by NIL collectives and booster support, has been strategically deployed to bolster Ohio State’s recruiting infrastructure. This includes enhanced NIL packages, upgraded facilities, and a targeted push through national media campaigns to elevate the program’s visibility. Day’s initiative also saw an expansion of the player development and scouting staff—essential to winning high-stakes recruiting battles.
“This isn’t just about spending money—it’s about spending it smart,” said an OSU athletic department insider. “Ryan Day knew the pressure was mounting, especially after Michigan’s recent dominance. This is a calculated move to reset the balance of power.”
Flipping the Future
At the center of Day’s success is the stunning flip of three five-star recruits: quarterback Jalen Thompson (originally committed to Alabama), edge rusher Malik Greer (flipped from Georgia), and wide receiver Zion Ricks (flipped from Texas). All three are now committed to Ohio State’s 2026 class, catapulting the Buckeyes to the No. 1 spot in the national recruiting rankings.
Greer, widely regarded as the top defensive prospect in the country, cited “a combination of coaching trust, future branding opportunities, and a strong family feel” as reasons for the switch. “Coach Day showed me how I’d be developed into a first-round pick and a future star beyond football,” he said.
Implications Across the FBS
Day’s bold recruiting offensive has stirred concern and admiration across the FBS landscape. Coaches from rival programs, speaking anonymously, have noted that Ohio State’s approach could mark the beginning of a new era in NIL-powered recruiting wars.
“The bar has been raised. If your boosters aren’t all-in, you’re going to fall behind,” said one Big 12 coach.
Some critics warn that this arms race in NIL spending could widen the gap between elite programs and the rest of college football. However, others argue it’s simply the natural evolution of the sport in the post-NIL world.
What’s Next for Ohio State?
With the momentum of a top-tier recruiting class and the backing of a revitalized support system, Ohio State is positioned for a return to national prominence. But the pressure is now squarely on Ryan Day to deliver—on the field, in the playoffs, and perhaps most importantly, against archrival Michigan.
This $12 million gamble is more than a headline—it’s a statement. Ohio State is playing to win, and Ryan Day is all in.
